Thursday, March 17, 2011

Top Six LCD Brands to Sell 35 Million Displays in China During 2011

With all the assessments and forecasts happening on the IT market, it is not unexpected to hear of the expectations that a certain country's market has for the various IT industry segments, so it wasn't all that unusual for analysts to look at how the LCD TV field will evolve in China.

Consumers might be aware of the fact that China is one of the largest emerging markets in the IT industry and has been an area where all sorts of products saw their shipment amounts rise by a fair deal on year.

Still, while this held true for a few years, it seems that the rate of sales growth is not as alert as before, at least not on the display segment.

Nevertheless, growth continues to be expected on the LCD (liquid crystal display) front, at least as far as the top six brands are concerned, or so it is reported.

Samsung, unsurprisingly, will take the head position, with a forecasted share of 35% of all LCD TVs, a percentage that LG trails behind with its own 30%.

Meanwhile, Chimei Innolux (CMI) will probably end up with a share of 18%, while AU Optronics will settle for 15%.

Along with whoever ends up on fifth and sixth places, these brands should end up shipping a total of 35 million LCDs, only slightly up form the 33 million in 2010.

Of course, all of the displays will be sold through China's own vendors. TCL should lead with 6.5 million domestic sales and 4 million in exports, for a total of 10.5 million, a figure that Hisense isn't far behind (9.3 million total, of which 2 million are exports).

Meanwhile, Skyworth will deliver 8.5 million, 1.5 of which are exported and the other 7 domestic, while Changhong will reach roughly 6 million (1 million exports). Haier and Konka will follow with 6 million and 5.3 million, respectively.


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